Today, fashion and sustainability are moving hand in hand. More than an alternative, sustainability has become a ‘necessity’. Sweeping environmental degradation has compelled us to embrace sustainability in fashion – from reducing carbon footprints to switching to natural and breathable fabrics, the future of fashion is rapidly denouncing the culture of fast fashion in the way of becoming ALL ORGANIC.
A Fresh Perspective
As a matter of fact, the fashion industry is the second-largest pollutant in the world next to oil. The manufacturing process of cotton itself involves substantial usage of harmful pesticides and toxic detergents – trapping us in a vicious cycle of synthetic consumption and waste. As a way out, young Indian designers are incorporating fair-trade practices, the nuances of recycling and up-cycling and indigenous handcrafting skills. Along with promoting less waste and more recycling, the contemporary fashion culture works on enhancing innate creativity, innovation and eccentricity – all flowing freely to spin new yarns of design.
Popularity and Significance
Instead of regular cotton and synthetic fabrics, conscious consumers are declaring their loyalty towards organic cotton and other sustainable alternatives - and new-age Indian designers are no different. Alternative fabrics are the promising face of contemporary fashion industry. Amalgamating ethical fabrics, contemporary designs, low-waste production techniques, recycling and much more, modern designers are driving the objective of sustainability to home.
“We encourage people to jump on the board the slow fashion movement and truly believe less is more. Don’t fill your wardrobe with high-end/cheap fashion—instead invest in thoughtfully put-together pieces made with sustainable practices. If we all do our own little bit to contribute to the slow fashion movement, then the impact will be far greater felt,” says one of the enterprising designers involved in the mission.
Efficient Waste Management
Meanwhile, waste still remains one of the prime concerns of the sustainable community. According to the Environmental Protection Agency, 15.2 million tons of textile waste was generated in the year 2013 alone. Fortunately, a good number of brands are taking responsibility for recycling these piles of waste and leftovers. They are prudently transforming industrial waste into sustainable materials developing yarns entirely composed of spinning rejects.
High on Aesthetics
However, a common misconception surrounds the industry is that organic fashion ends up compromising on aesthetics – which is definitely not true. As we have said before, prioritizing ethics doesn’t mean we have to strike off the fun elements or vibrant color aspects. There are plenty of brands in India, which supports sustainable fashion but are extremely quirky and high on trend.
Speaking of which, Huedee is the first Indian luxury brand that provides unique tie dye clothing employing rich quality colors and all-natural fabrics. Though we have taken the organic route, our cotton clothing collection screams volumes of quirk, class and comfort – all with the goodness of COLORS!